Souq.com, the leading middle eastern online portal that is now part of Amazon, has launched a new OOH campaign to celebrate their anniversary with great deals. With mixed typos and colored fonts over light backgrounds, the ads feature a variety of products with the logos of leading sponsors and announce the limited-time dates of the promotion in both, English and Arabic. Launched during the second week of December with uni-poles, billboards, mega signs, lightboxes, and flags, the campaign can be seen across the Greater Cairo on selected strategic locations.
