The University of Dubai has launched a new outdoor advertising campaign in the United Arab Emirates to promote its new dual degree in Bachelor of Law (LLB) from the University of Dubai and the University of London. The campaign utilizes different kinds of OOH advertising, including bridge billboards and uni-poles after their last OOH presence before this campaign in the UAE promoting their 100% free scholarships in April 2022. The ad visuals focus on conveying the message about the dual degree and encouraging potential students to apply now. The logos of both universities are prominently featured alongside the hotline number for the University of Dubai, making it easy for interested students to get in touch. The strategic placement of the ads on bridge billboards and uni-poles in high-traffic areas ensures that the campaign reaches a wide audience and generates interest in the new dual degree program. The University of Dubai's new OOH campaign was launched in the first week of May as an effective way to promote its educational programs and reach a targeted audience in the UAE.