Egyptian developer Al-Dawlia has recently published a new OOH campaign that shows a renovated and upgraded look on the outdoor strategy for project Regent’s Park in New Cairo. Further to their previous upgrade during the summer, this campaign builds up on the concept of luxury residential compound for families, featuring images of children and young people full of vibrant colors and joy, and ad copy that calls for “A life in full color”. The campaign was launched during the second week of December and can be seen on uni-poles, double-decker poles, and billboards across the Greater Cairo.
