Leading mega project NEWGIZA has launched a limited outdoor campaign to announce Wonderland, a Christmas animation event that will be taking place every weekend at the New Giza Sports Club until the end of the Christmas season. Typical winter motifs associated with Christmas, such as reindeers, snowflakes and pine trees, decorate very white-snowy backgrounds and announce the dates and locations, as well as the sponsors, under the Christmas slogan “It’s the season to be jolly”. Though limited in size, the campaign can be seen on uni-poles and billboards positioned in strategic locations of Greater Cairo.
