Egyptian fabrics brand Omash can be seen on the roads of Greater Cairo with a new outdoor campaign of “cheerful colors and sophisticated pattern”. Parallel to partner brand Damask who has also hit the roads, Omash ads feature a colorful pattern that merges with the background and elements of the artwork, almost replicating an optical illusion. With the very well-crafted slogan “We don’t fit in. We stand out”, the ads announce the factory’s 60th anniversary, the end-of-the-year sale, and the launch of the new collection, as well as the brand’s stand at Le Marché show next coming weekend – a 4-in-1 campaign! Launched during the second week of December, the campaign is limited in number of locations and uses uni-poles and billboards on selected roads of Greater Cairo.
