Recently-launched mobile network “we” has just started a new special promotion, in a joint-offer with mobile brand Nokia and online leading portal souq.com. Following their first limited-time offer last November, the new Egyptian telecom operator has stepped up their marketing efforts and created a multifaceted cross-promotion that involves mobile brand Nokia and the e-commerce platform Souq.com. Branded backgrounds include details of the smartphone model and the exclusive offer. The campaign was launched during the first half of December and can be seen on uni-poles, double-decker poles, gates, billboards, and mega signs across Greater Cairo.
