A new outdoor media campaign from Mazloum Group showcases the Italian brands that the group’s furniture division “Mazloum Home” offers customers across Egypt. Over black backgrounds with partitioned branding, Mazloum promotes leading Italian names such as Alfi and Natuzzi’s Leather Editions, with no other ad copy but their name, website and social media handles. The campaign was launched during the second half of December with uni-poles, mega signs and billboards, just in time for Le Marche exhibition, and substitutes or shares some locations with previous campaign for the Mazloum Ceramics campaign launched last November.
