Egyptian Real Estate firm DM Development (formerly known as Dar Misr) has started to expand the latest OOH campaign that the developer launched for Sokhna project The Groove. The campaign, which was launched last October following a comprehensive rebranding of the company, keeps the same figurative images to represent different features of the project, with short ad copy describing them. Extending to the main corridors of the city, the campaign can be seen on uni-poles, double-decker poles, mega signs, in different locations across Greater Cairo.
