UBER’s latest OOH campaign has impressed the outdoor market of Greater Cairo with a tactical Media Plan that places location-bound ads on the major roads of the city. Adapting traditional road signs to suit their artwork, each ad informs viewers of the prices per ride between the main areas of the city, using the location of the audience as a starting point. The ad copy invites viewers to save with Uber and includes promo codes as the infallible CTA (Call-To-Action). The thoroughly-planned strategy has positioned ads on uni-poles, double-decker poles, billboards, mega signs, lightboxes, T-Poles, and flags across the highest-trafficked roads of Greater Cairo.
