Nasco Automotive Company has taken to the billboards of Greater Cairo this month to raise awareness of some of the international brands that the company distributes under an exclusivity agreement. The outdoor campaign was launched during the second half of December and it includes Taiwanese brands Presa and Maxxis, both subsidiary brands from global tire giant Cheng Shin Rubber. The ads use simple, straightforward artwork to feature the tire models of each brand with their corresponding slogans. With uni-poles, billboards, and lightboxes, the ads can be seen across several districts of Greater Cairo.
