The project of Madinet Nasr for Housing & Development (MNHD) keeps glowing on the roads in XL-size ads. The planning makes sure that everyone heading to New Cairo will see the brand clearly! What makes this campaign really tick is the simplicity of the artwork: it is not sophisticated, yet it is of great artistic value, with clear messages that are arranged in the right places of the ad space. Direct, with a short and meaningful slogan, the ad copy says “The rhythm is yours” and the contact details of their hotline. The campaign can be seen on uni-poles, double-decker poles and mega-signs in different locations across Greater Cairo.
