Welcomeon board Kabbani! The furniture company seems to be launching an OOH campaign for the first time on the roads of Cairo - or maybe it’s just too long since they advertised the last one? Well, whatever the case, the campaign handles and ad message (خليك عملي) which translates for “Be Practical”, are very practical indeed! A two-word ad message and hands-on artwork that make it so convenient to view while driving on our busy Cairo roads. Good start Kabbani! We are looking forward to seeing you more often!
