A national motivation campaign with direct, short messages that encourages us without the common ordering tone-of-voice being used in this kind of campaigns everywhere, firing energy towards the people of Egypt with an OOH campaign. Using a red and white background, the visuals reflect the energy and power, stating Our well is stronger than our crises, O Egypt, the bold refinement shortens the road of crises. The campaign was distributed to achieve a high reach over The Greater Cairo population with different approaches. The artwork shows a clear typography with an essence of calligraphy in only three colors and high contrast.
