Twosimple questions on the upper messages of 6th October Bridge’s double-decker gate near the Esaaf area. The two questions on top got the answer immediately below, on the lower messages of the double-deckers: NEOPOLIS, the new compound in New Cairo, a project of Wadi Degla Real Estate developer. The artwork of the messages has two aspects; the upper branding ads considered one of the ideal OOH designs, focused, catchy, and clear with minimal copy. The lower messages however, seem a bit distorted among the details. The campaign was seen on uni-poles, double-decker poles and mega-signs in different locations across Greater Cairo.
