Etisalat by e& (previously Etisalat Group) is back on the billboards of Greater Cairo to promote a new joint offer with mobile manufacturer SAMSUNG following the launch of their new model Galaxy Note 8. The campaign presents the same promotion that both brands launched back in June further to the launch of S8. The ads use different artwork but continue with the same ad copy that invites Etisalat customers to join elite Emerald plan and purchase Samsung’s latest Galaxy model to enjoy additional Samsung products free of charge. With uni-poles and double-deckers, the campaign was launched during the second week of October and can be seen across the Greater Cairo.