Global QSR brand McDonald's has just launched a new OOH campaign to advertise their latest meal, a combination of 2 sandwiches in one combo. Over a bright colorful background, the ads portray a combo meal of 2 sandwiches, with fries and soft drink. The ad copy informs viewers that this is the new “Mix 2 Meal” from the American fast-food brand and also includes the price, as it has become customary with McDonald's outdoor media campaigns . The campaign was launched in the third week of the month and uses uni-poles, with some double-decker poles, billboards and mega-signs in the usual locations of the brand across Greater Cairo.
