Fine, the widely beloved tissue paper brand, is back in Egypt’s OOH campaign scene with an amazing chance for everyone to win something. But before that, let’s dive into Fine’s previous campaign that was also similar to this one, urging people to send the code under each Fine package to 4440 for a chance to win a special gift powered by DSquares, Mcdonald’s, Ravin, BTECH, and Aman Egypt. The campaign features the tagline “Everyone’s a Winner With Fine” in a bold and fun statement. It also features Fine’s tissue paper products with “Softness and strength” written on the packaging indicating Fine’s durability and ability to constantly improve the quality of its products. With the number 4440 in bright bold yellow, the campaign will definitely not lose its message nor its appeal. Fine is a brand that is known for its amazing quality and care for its customers, so it’s no surprise that it’s making this campaign for people to win great prizes. Simple campaigns, even promotional ones, with strong messaging are the key to winning people’s attention, and in return, they’re going to win with Fine! Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Fine’s newest campaigns.