LOEWE has graced Dubai’s OOH scene with its presence and the ever-so-dynamic fashion wear industry. Their last appearance was dedicated to their fall/winter collection, while this one is for the LOEWE Howl’s Moving Castle collection with the brilliant actress Taylor Russell. LOEWE, whose Spirited Away and My Neighbor Totoro collections were undeniably successes, will wrap up its Studio Ghibli chapter with a collection of accessories and apparel inspired by director Hayao Miyazaki's award-winning animated film Howl's Moving Castle from 2004 (reportedly Miyazaki's favorite Ghibli work). The photography by Juergen Teller captures the whimsical, charming essence of the brand on the visuals, as well as the immense, spell-binding beauty of Taylor Russell. The digital video matches the vibe of both the film and the collection and makes the audience reminiscent of the anime. With their third partnership with Studio Ghibli, LOEWE brings the wonder of Hayao Miyazaki's characters to clothing and accessories. The beautifully made items with playful print, embroidery, and leather marquetry bring to life important characters like Howl, Sophie, and Calcifer. The popular Howl's Moving Castle film's iconic scenes and characters are featured on various LOEWE products, including bags, shirts, scarves, wallets, leather keychains, and more. This series is full of creative products adorned with tassels, fur, diamonds, bright colors, and quirky patterns. BackLite Media is in charge of the digital screens belonging to Loewe, hitting Dubai in the first week of February.
