Royal Caribbean International is a renowned cruise line in the hospitality & tourism industry that is well known for providing luxurious and unforgettable experiences to travelers around the world. In order to promote its brand and drive sales, Royal Caribbean recently launched an engaging digital out-of-home (DOOH) campaign. The DOOH campaign was designed to engage audiences by placing it in high-traffic locations. It utilized high-resolution digital screens that displayed dynamic and visually captivating content, including videos, images, and interactive features that showcased the luxurious amenities and attractions offered by Royal Caribbean. The Royal Caribbean DOOH campaign proved to be a success, generating a significant increase in brand awareness and driving sales for the cruise line. By utilizing its highly alluring visuals and extraordinary experience, the campaign was able to reach a wider audience and provide a future plan for consumers. The OOH campaign is expected to strengthen Royal Caribbean International’s presence in the UAE and further expand its customer base. This will provide a new platform for them to interact with their consumers and build strong relationships with them. This campaign appeared in the first week of February in Dubai and featured on BackLite Media's digital screens.
