Leading Egyptian dairy and juice manufacturer Beyti launched new OOH campaign this month to advertise their juice, “out of the good thing”. With amazing die-cuts and special production on well-chosen locations, this outdoor campaign will surely impress all viewers! Since the brand expanded into the juice market in 2007, the company has enjoyed great success among the Egyptian consumers. Now part of IDJ (International Dairy and Juice Ltd.), a joint venture between Saudi Almarai and global Pepsico Group, the brand offers its own products and also produces global renowned brands such as Tropicana. The new outdoor campaign incorporates bright and colorful artwork, showing the packed juice just coming out of a freshly-cut, lavish fruit, over a background that matches the color of the fruit. The special production die-cuts are truly impressive, and have gained some votes from the team at INSITE OOH to become our creative campaign of the month. Medium and large uni-poles, with some double-deckers, will make your mouth water with thirst! Stay tuned for new photos of this campaign!
