ARIEL has launched a new OOH campaign to promote their powerful gel detergent in the roads of Greater Cairo. The ad shows renowned actress and ballerina Nelly Karim dancing her red dress to the audience to prove that the laundry detergent will leave your clothes bright and new after every wash. With the hashtag #مفيش_تنازل which translates as “No concession”, the message of the international brand is a clear statement of the washing power of the product. Clear and visible ads in large and X-Large uni-poles and some double-decker poles.
