Kuwaiti banking institution ABK Egypt has launched a new outdoor campaign to promote their “Triple savings Certificate”. Further to their summer campaign that also focused on high-interest saving accounts, the new ads use the regular branded backgrounds of the Kuwaiti bank with a game of blue and orange ad copy that follows the visual identity of the brand. The new campaign was launched during the second week of October and uses uni-poles, Gates, and double-decker poles in selected locations across the Greater Cairo.
