After previously appearing in the “Your Plan, The Way You Like It” outdoor campaign, making Virgin’s consumers feel unique like they always do. No more worrying about your data plans because Virgin is all about making things simple by having only one basic plan, which anyone can customize to fit their data consumption needs. As simple as the wireless telecommunication company makes it sounds, the process is that simple. When anyone’s plan is up for renewal, the Double Data promotion will be automatically applied to customers' plans for the next 6 months. All one has to do is make sure they have a plan with at least 7GB of data. Showcasing their fun characters in one billboard Nassim, Mariam, and Zeeshan across several visuals on the road, they’re known to represent Virgin mobile stores but the focus is on Mariam all over the billboards announcing to people that “Double Data offers are back” resembling customers' persona as a way to showcase how their problems are going to be solved through a character being displayed on the billboard. Since red is Virgin’s identity it is used across all visuals with a dash of pink to add more vibrancy with a bold phrase that encourages customers to “ENJOY 2X AS MUCH DATA FOR FREE!” with an inside of the phone showcasing a finger adjusting the plan to what’s suitable for them. Virgin’s campaign was disclosed in the fourth week of January via mega com, lampposts, hoarding boards, digital screens, and bridge billboards with Media 247, Arabian Outdoor, and Emirates Neon Group (ENG) being its media provider.
