Real Estate Developers union HDG launches Cairo Capital Center, a state-of-the-art business center on Road 90 in New Cairo. Delivered by Real Estate Consultancy Catalyst, the project will consist of prime office spaces, as well as business services, an open court, and secured parking. Targeting banking, insurance and business corporations, the ad showcases the modern building facilities, with the slogan “The Most Prime Business Address” directed at business leaders. Launched just before Cityscape, the OOH campaign also advertises their booth at the macro real estate exhibition with mainly large and X-Large double-decker uni-poles.