Real Estate pioneer Sabbour launches another compound in their flagship Landmark project: ARIA. With Megas, Large and X-Large uni-poles, and double-decker gates, the campaign is delivered in strategically chosen locations to reach a wide target audience. “Elements of Life” is the slogan chosen by the Egyptian real estate developer, who rewards us with inspiring slogans in every one of their OOH campaigns. The artwork of the ads portrays the four elements of life in an abstract sci-fi manner, representing long-lasting properties in the design of the new residential project. As one of the newest residential compounds in the fifth settlement, ARIA follows the latest international engineering designs. The compound offers a variety of residential units, as well as recreational facilities and public services. For those interested, the company’s hotline is included in the ads.