With the slogan “Your world upside down”, Mall of Arabia launches OOH campaign to invite all fashionistas to their promotional event “Fashion Mania”. With triple-extended poles, megas, and large uni-poles, the campaign announces the dates of the event. Depending on how much you spend on clothes at the mall shops, you will get spins at a prize wheel – prizes range from shopping vouchers of different cash amounts to invitations for Abla Fahita show, among other things. The Mall will also have a special pop up shop for the Egyptian creators to sell their designs, so looking forward to get a taste of the local designers!
