Leading Egyptian real estate developer MNHD has surprised us once more with the new campaign for their SARAI project. It seems that after developing Nasr City, Madinet Nasr for Housing & Development seems very much focused on expanding the boundaries of Cairo further East with new luxury compounds. Their SARAI projects keep growing, and so do their OOH campaigns! Increasing the number of locations, developing new artwork, and including the no-down payment promotion, this new campaign goes straight to the top of our April ranking. If in our article from last 9th February 2017, we mentioned the direct style of the former campaign, the new ad copy keeps going in the same direction, with bolder messaging: “Zero boundaries. Zero stress. Zero down payment”. And, of course, it keeps the central project slogan: “The rhythm is yours.” We at INSITE OOH believe that SARAI’s campaigns are very much setting the rhythm of Real Estate advertising in Egypt. Stay tuned to learn more about this brand!
