Aviv Clinics is a healthcare institution that aims to treat various health conditions by enhancing brain performance. The clinic introduced by Dp World designs a holistic and personalized program that includes hyperbaric oxygen treatment, which is why the digital screens shadowed the brain visuals as a tree representing the similarities the human brain has with plants, cognitive and physical training, and nutritional coaching, to help you maximize your performance and be at your best. The program has been pioneering as its campaign, that is because the treatment has proven to help cure Cognitive decline, Long-COVID, Post-Stroke, Traumatic Brain Injuries, Post Concussion Syndrome, Lyme disease, PTSD, and Fibromyalgia; and to help advertise this pioneering treatment on UAE ground the awareness campaign had to establish its mark in the arena. The campaign visuals previewed a senior individual referring to the program's target audience as brain traumas, unfortunately, occur more often in the elderly. The audience could also observe ads displaying the brain as a plant with a query statement, “ Aging. Is there a cure?” making the audience curious about an answer. Moreover, to remind us of the heartbreaking emotion we feel when our loved ones can no longer function accordingly, the campaign stated another statement, “ If his mind goes, it’s your heart that breaks,” displayed alongside two individuals that appear to be a father and his son.
