Egyptian ceramics and porcelain brand Sherinco has just launched a new OOH campaign to offer alluring discounts and diamond prizes to newly-weds. With artwork that portrays an abstract mix of sanitary ware, diamond rings and ceramic tiles, the ads offer discounts of up to 70% and inform viewers of the special diamond prizes. The ad copy reads “Wedding is a prize, finish your apartment and win a diamond”, as well as the location and main shopping characteristics of the ceramic mall. Launched at the end of October, the campaign can be spotted in 6th of October City and Sheikh Zayed, and uses uni-poles,T-Poles, Mega-signs in different locations across Greater Cairo.
