Citystars Properties and Arco Developments have released a new installment of their OOH strategy with an updated media plan of locations across different districts of Greater Cairo. The campaign, which was launched last June with international football player Neymar Jr as Brand Ambassador, has kept growing during the summer with a seamless evolution of artwork and messages in what seems an unstoppable progression. The new update continues the visual designs and more-specific ad copy from their last upgrade in September, with the developers increasing the campaign’s reach with strategic serials and new locations across the Greater Cairo. With a stronger presence in the districts of Cairo, the campaign can be seen with serials of uni-poles, double-decker poles, billboards, lightboxes and mega-signs in various locations across Greater Cairo.
