Edita is making our stomachs roar with hunger with every one of their campaigns! After Freska, who made it to our Creative VIP lounge, and Molto, who won our team’s hearts, we now have TODO winning our hunger! The brand has launched this new OOH campaign to raise awareness of their latest super star TODO Bomb, and also to promote two brand-new TODO bars. With Large and X-large uni-poles, double-decker poles, and gates, the campaign is strategically positioned all across the Greater Cairo. Over an abstract adventurous background, TODO bars seem to offer the spirit of adventure, and like their TODO Bomb brother ads, the slogan reads “It’ll be alright”. Thank you Edita once more for these wonderful campaigns that bring a smile to our faces no matter how packed is the traffic on our way to the office. We are so looking forward to try the new TODO bars!
