Sky Bridge Development has launched an OOH campaign to promote their holiday resort and residential project JEBAL in Ain Sokhna. Designed as the French Riviera, JEBAL sits on top of a mountain overlooking the Red Sea. Apart from luxury villas and apartments, the development also includes a wide array of family entertainment options, such as a water park, a clubhouse, camping areas, swimming pools and sand beaches, restaurants and shopping outlets, a spa… A real integrated holiday resort where all choices lead to happiness. With the slogan “Happiness is a Choice”, the ads portray photos of the luxury villas and apartments and their inviting swimming pools. Medium, Large and X-Large uni-poles invite us to swim and relax across Greater Cairo.