Event organizer Climax Creation Group has launched a new outdoor campaign to advertise the upcoming ICS Exhibition – the International Ceramics & Sanitary Ware Exhibition in Egypt. Celebrating its 9th edition this year, the ads feature all details, with the logos of the main sponsors at the bottom, over black and orange branded backgrounds. The ad copy on the side invites viewers to purchase items at the exhibition and enter the draw of international holiday trips to Mediterranean and Gulf destinations, as well as some leading Egyptian resorts. The campaign has just been launched during the third week of October and can be seen on uni-poles, Gates, mega-signs across the Greater Cairo.
