The billboards of Greater Cairo have become spontaneous hosts to an outdoor teaser campaign that tells a love story, with a slogan that reminds us of Adel Emam’s comedy movie “Morgan Ahmed Morgan”. The new anonymous campaign uses only the hashtag “احمد بيحب ريماس#”as ad copy, in a mix of black and red typo, and a heart shape appears at the bottom of the ads. With Large and X-Large uni-poles, Gates, Double-decker poles, and Flags, the campaign has started to spread across the Greater Cairo since the beginning of November. The Social Media platforms have taken to the hashtag quickly and hint at Ceramica Remas as the brand behind this campaign, and former football player Ahmed Hassan as their new brand ambassador. Stay tuned as we reveal more details!
