Capital Group Properties has started to replace the artwork of their recently-launched campaign for new project Clubside Residence. The new ads portray images of the stunning views from the apartments, with ad-copy that reads “Fully-finished units with a 70-acre view”. The brand keeps emphasizing the concept of “fully-finished”, as we have seen in their previous OOH campaigns from June and March, as well as their launch campaign for Villa Park for Cityscape 2017. The new messages keep the die-cut typo of the logo and replace some of the launch ads in uni-poles, double-decker poles, mega-signs, in addition to using DOOH with LED screens in different locations across Greater Cairo
