INERTIA’s new outdoor campaign promotes their sophisticated Jefaira project on the North Coast with simplistic, yet stylish ads. With mixed artwork of colorful backgrounds and real photo of washed-up sand imitating the beach shore, the ad copy in white block letters stands out in the billboards alternating the name of the project and the slogan “Sahel refined”. INERTIA, a premium homebuilding company, challenges viewers’ concept of the North Coast in this new OOH campaign which uses Large uni-poles, double-decker poles and some gates.
