Developer partners Sabbour and Al Ahly for Real Estate Development have launched a new OOH campaign to promote their Platinum Club in Katameya as the “most premium sports and social getaway in New Cairo”. The ads feature images of the different sports and facilities, such as horse-riding, martial arts and a Fit Squad player with the words “Your way for a championship”. Also, we can see the logo of Platinum Club along with their slogan “Have it all”. Logos of the different sports facilities and their hotline are featured on the billboards as well. The campaign was launched during the second half of December on double-decker poles, mega signs, and billboards spread forcefully on strategic locations across Greater Cairo.
