Just in time for the Autumn and Winter seasons, Mall of Arabia has launched a new OOH campaign to promote their seasonal event “Fashion Mania”. The campaign brings back the same event that the developers celebrated last Spring in a commercial strategy to endorse the retailers at the Mall. With white, bold ad copy that reads “Shop – Play – Win at Mall of Arabia” in both English and Arabic, the ads inform viewers of the dates over dark backgrounds of simplistic elegance, that also happen to combine the colors of Egypt’s flag. The campaign was launched right before the last week of October, with uni-poles,mega-signs,and billboard across Greater Cairo.
