Hardee’s floods UAE major cities with mouthwatering ads, and the audience seems to be loving it. The Americana Group brand announced that their new product ( Chicken Ranch Sandwich ) has hand-breaded chicken patties. Their new recipe evidently works since it became their new fan favorite and is leading their best-selling list at the moment. In previous articles, we talked about the appetizing artwork that the foodservice brand uses in their ads to attract a famished audience. The food service giant boosted the sandwich image to gain the audience's attention, which according to their sales, is a pretty successful move; they also enlarged the font using red and black colors with a white background and the famous yellow Hardee's star. This palette of colors is usually used to inspire an appetizing, delicious, and mouthwatering aura. Besides the appetizing artwork, audiences have been spotting Hardees’ uni-poles, hoardings, mega-coms, and lampposts since the first week of October all over the UAE; from Dubai going through to Sharjah, Ajman, Abu Dhabi, and Ras Al Khaimah
