Leading Egyptian ceramics brand Mazloum is back on the billboards of Greater Cairo with a new outdoor campaign that promotes unbeatable discounts at their new branch in Sheikh Zayed City. With provoking ad copy “that ends all stories about discounts”, and a hashtag that challenges competitors to beat their prices, the ads do not showcase any products or even a photo of the store – blue and red backgrounds reinforce the white, bold typo that carries the brand’s message. The ads were launched at the beginning of November in 6th of October City and Sheikh Zayed City, and have started to spread in other districts of Greater Cairo with uni-poles, billboards, double-decker poles, mega-signs, T-Poles, Lightboxes, and Flags in different locations across Greater Cairo.
