Chinese mobile ICT manufacturer Huawei is back on the billboards of Greater Cairo to announce the launch of Mate 10, their first smartphone with an Artificial Intelligence processor. Over dark backgrounds with futuristic images, the multinational brand presents their latest smartphone model under the slogan “high performance intelligence”. Claiming to feature “the first AI processor in the world”, the new Huawei Mate 10 also incorporates a Leica camera just like predecessor models P10 and P10+. Launched on November 1st, the campaign uses all the Digital Screens of the city, as well as Large and X-Large uni-poles, Double-decker poles, Gates, and Mega signs across several districts of Greater Cairo
