Hilton has emerged in the UAE’s traditional and digital spaces with their “For the Stay” campaign. This campaign has hit several continents and countries, making it a cosmopolitan campaign, as well as a multi-channel one, appearing on several platforms from television to social media to audio to print. The advertising campaign emphasizes the special amenities offered by Hilton Hotels. In a time when hotel advertising is a carbon copy of one another, including overdone locations, cliché walks on the beach, and generic descriptions of travel, Hilton. For the Stay does things differently, elevating the function and significance of the stay. Hilton deviates from the industry-wide formulaic approach in the advertising creative by highlighting the advantages Hilton provides to make guests feel taken care of, such as amazing service, pet-friendly travel, options in the Hilton Honors app that let you skip the front desk and customize your stay, Confirmed Connecting Rooms by Hilton, and more. The campaign, dubbed It Matters Where You Stay, aims to restore the hotel as the focal point. “When you need to travel without actually traveling,” Hilton has got your back, showcasing a tranquil woman chilling on their property. Not only that but guests are also promised relaxation with the Confirmed Connecting Rooms for those who want their kids close but not too close. The food is “too good to share”, and they have a flexible check-out, as well. The new campaign appeared on Dubai’s roads on hoardings, lampposts, and digital screens in the second week of September.
