Leading Turkish snack brand Ülker has launched a new outdoor campaign in Egypt to present their new flavor varieties of wafer snacks with delicious artwork. Over bright colorful backgrounds, the wafer snacks are presented with the new varieties and packing, as well as the prices and the slogan “fun with crispy wafers”. The ads feature a mix of colors and flavors that will certainly make viewers crave the snacks. The campaign hit the billboards at the beginning of November using Large and X-Large uni-poles, Double-decker poles, Megas, Billboards, and Gates across the Greater Cairo.