Car Fare Group has made its way once again in the OOH scene, following its prior appearance, celebrating its 25-year anniversary of being the successful automotive brand they are. Successfully completing their 25 years in business, the company’s journey is a never-end stop. It has effectively created a specialized market in the leasing and rental of vehicles in the United Arab Emirates and is still ongoing. CAR FARE operates a fleet of more than 2500 automobiles over seven rental locations in the United Arab Emirates cities of Dubai, Abu Dhabi, and Sharjah. A simple, minimalistic design was chosen in the ad copy, emphasizing what the campaign wants to achieve for the public, which is “ 25 The Journey Continues,” with a goal to keep on thriving, being the most customer-centric, cost-effective vehicle rental and leasing company. The campaign struck Dubai’s billboards in the last week of September through bridge billboards and digital screens.
