A new outdoor campaign from leading developer Hassan Allam Properties brings holiday project Swan Lake El Gouna back to the billboards of the city. Following the developer’s summer campaign that focused on promoting Swan Lake North Coast, the autumn season has seen a shift in Hassan Allam’s permanent locations which now promote the homonymous project in the Red Sea. The ads use the same artwork of swan-patterned backgrounds, offering a more elegant contrast with a variety of colors, such as beige, gold, and some other pastels. The ad copy is – as usual in Hassan Allam’s campaigns – restricted to the developer’s and projects names. Launched on November 1st, the campaign can be seen on uni-poles, double-decker poles, and lightboxes across the Greater Cairo.
