The well-known brand in the Furniture& Interior industry In & Out has shown up for the first time in 2017 by mid month, just missing Mother's Day celebrations. They probably might have planned to publish their OOH campaign around the same time as Cityscape Exhibition. Last 2016, In & Out run OOH campaigns in Cairo’s streets for short periods of time throughout the year, using with X-Large OOH media sizes. Their campaign this year has started with a nice distribution across Greater Cairo, using October Bridge and the main Corridors. The design, as usual, has used the brand color and the eye catchy sofa logo of In & Out appears neat on all the OOH Media Messages.
