People & Places enlightened us on Cairo’s OOH scene and brought The Med project to light, a catchy campaign sketch that shows us the brand’s and the company’s identity. People & Places are producers of genuine, young, positive, sustainable, and compassionate experiences that eventually add value for our customers. Khaled El Assal, Mohamed Khaled El Assal, Karim Khaled El Assal, and Nabil Amasha give an introduction to People & Places. The company's founders are pioneers in the real estate sector and have created outstanding mixed-use masterplans and communities in Egypt. They support practical sustainability and build houses that are both more energy efficient and will contribute to giving our children a better future in terms of the environment. As they include this philosophy throughout their design, construction, and guest service processes, People & Places initiatives will enrich the surrounding communities and improve the lives of their visitors. The company is kind and believes in luxury. The campaign's elegant visual design is the first thing that we noticed besides their careful and accurate choices of colors and background that already made us feel the authentic Mediterranean living experience, a natural look created with some green trees on the bottom left and two taglines in English, ‘by people & places, and ‘authentic Mediterranean living. Lastly, the visual focused primarily on showing the project name ‘The Med’ and the company’s website URL To learn more about People & Places’ newest campaign, check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo and Dubai.
