“Life as it should be” a real definition to the life at El Gouna, a part of Orascom Group, a place that will let you feel part of paradise. The attractive OOH campaign has spread over the streets of the major cities will welcome viewers with the warm slogan “Welcome to the World of ELGOUNA”. You will find it in your passion to go there. With Large and X-Large billboards to guarantee maximum visibility, the ad copy focuses on showing you a part of the place from a bird eye shot – you will want to be there.