Fashion wear brand Pop Up has recently climbed UAE's billboards for the first time, featuring their unmissable campaign Style is in the details. Pop Up, the online store recently offering luxurious, unique items to UAE's audience, has launched their Style is in the details campaign, featuring their distinctive brand logo on the campaign ad spaces in addition to the campaign name, which translates to الأناقة في التفاصيل. The new campaign grants the audience a chance to win a pair of their fanciest shoes. To do so, the audience must spot Pop Up's new outdoor campaign on Dubai's prime OOH spots, follow their Instagram page, share a photo of the ad on their Instagram story, and tag the brand. The winner is set to be announced on the 31st of July. The ad copy mentions Pop Up's Instagram handle to make it easier for the audience to follow and tag the brand. The ads are simple in nature, reflecting the brand's sophisticated nature, only catering to the elite audience. The OOH campaign is limited and made its way through Dubai's billboards in the form of digital screens.
