Uber’s new messages on our roads remind Egyptians of the many advantages of leaving the car back home. After the controversy over their Mother’s Day campaign, which enraged Egyptians and forced the brand to remove the ads a few days ago, Uber has changed the messages. Leaving the humor to comedians, the ride-booking company focuses their new messages on the many advantages of leaving the driving to others: saving time looking for parking, using the ride to send emails, or simply saving driving hours seem to focus on making life easier. Large uni-poles and gates portray the campaign in several locations.
